The text Should be Brief
The text on the plate should be brief. Others will view your tag from a distance. They may be on the go while viewing your tag. So, each item on the plate should be large enough for immediate legibility and recognition. Moreover, it may be tempting to cram in a lot of information but it will make the tag illegible.
What you need to do is pick the most important things, such as name, tagline or slogan. Ideally, we suggest that you choose only three elements for the plate. In fact, you should choose less than 3 items, especially if you have a powerful, well-designed logo or other symbol that identifies you.
Make Your Design Simple
For graphics, we suggest that you go for a simple version of the artwork. Keep in mind that it should be read from a distance. Too much detail may make it look muddled. Instead of a few small art pieces around the tag, you can opt for a big graphic.
If the name of your organization is composed of several words, we suggest that you choose two or three words that identify your organization. You don’t have to use all the words. If you have to use all of the words, we suggest that you bold two or three words and leave the rest in small.
Working With Type
For typeface selection, we suggest that you opt for bold typeface. Ideally, you should go for typefaces that can condense properly if needed. They should remain legible and should not look distorted. So, these are a few tips that you may want to consider when working with type.
If you really want to condense type, we suggest that you don’t condense it too much, especially if you want to condense the type electronically. Overdoing it can make it look squished or distorted. Moreover, it will be more difficult to read and the image will be unprofessional and amateurish. To get the most out of the available space, you may want to choose only the words that are needed. You have to use your common sense and don’t let things become distorted.