Car wrap marketing can be very effective because it is not aggressive; it is mobile and cheap compared with other marketing methods. You can run your marketing message and do brand awareness for years with a good wrap or make regular changes to match your needs. If you have a fleet, car wraps can come in handy in giving you uniformity and still pass desired messages to your target audience.
Car wrap companies use different materials to get the job done and it is one of the decisions you will need to make when choosing your wrap.
- Vinyl – The material is durable and very clean in giving solid color changes or stunning graphic changes to the car. It is lightweight and economical and can be used to cover the entire surface, including complex curves and bumpers. Its adhesive surface has air egress channels, allowing air bubbles to smooth out between the vinyl warp and the surface of the car for a painted silky fresh look. The material will protect the original paint from harmful elements.
- Chrome vinyl wrap – It is a great material if you want to stand out because it has a reflective sheen that gives a clear top coat illusion. You will achieve a very shiny car at the end of the application.
- Carbon fiber vinyl – It has a rugged feel compared to the chrome vinyl and has textured 3D appearance giving a dramatic unique appearance. You will love the textured, embossed finish that the wrap will achieve for you.
- Matte vinyl – It has a non-glossy but dramatic look nonetheless. It is most suitable for individuals looking for a stealth unique look.